A NOTE FROM ME
Happy Easter week. I’m going through a bit of a shift right now — more visibility, putting myself out there more. It’s funny how the things you fear feel so big, and then once you’re on the other side, they suddenly don’t have that much power anymore. It’s actually quite liberating.
Especially in business — whether it’s with client or just showing up online — at some point you kind of have to get over yourself a little. And once you do, everything starts to open up.
This week: Victoria Beckham Beauty — a brand (and products) I’m slightly obsessed with. What about you?
Lovely to have you here
— Tea
THE ONE TO WATCH
VB BEAUTY
Victoria Beckham Beauty is not exactly an unknown newcomer. But there’s something it’s reversing in the luxury segment — the feeling of product experience. Among all the celebrity brands, and heritage houses like Dior and Chanel, VB is quietly stealing the show right now.
So how is VB Beauty restoring luxury in beauty?
Instagram @victoriabeckhambeauty
ABOUT
Founded in 2019 by Victoria Beckham and beauty industry veteran Sarah Creal.
Rooted in Beckham’s personal aesthetic: elevated, minimal, and wearable — from her signature smoky eye to perfected nude tones.
Why their POV matters: Sleek, minimal design — precision in every detail, from finish to weight. Not just packaging, but redefining the luxury experience.
WHY THEY STAND OUT
You are Victoria
Victoria has authority in style and beauty. Not only her outfits are iconic, but her make-up too — and much more accessible to replicate.Made to wear
Each item in the collection is curated with Victoria’s own taste. Something she actually uses, not just made to sell.Product always wins
A well-known face can carry a brand for a moment, but product is what seals loyalty.
Instagram @victoriabeckhambeauty
How VB is restoring luxury in beauty?
Victoria is the brand. Everything is designed around her — and on social, she’s sharing her tutorials, the how and why. That drives the purchase — but what makes people stay is the product.
A tightly edited collection
Not endless choice, but a tight edit. VB Beauty focuses on signature tones — the smoky eye, nude lip, sculpted skin — that already define her look. That restraint makes the product feel intentional, not commercial, and positions it closer to fashion than traditional beauty.Material choices that justify the price
Luxury here is physical. The weight of the packaging, the magnetic closures, the texture on skin — everything is designed to feel intentional and elevated. The experience matches the price point, something many luxury brands no longer deliver (unfortunately).Made to live with you
From the eyeshadow palette to the highlighter and fragrance, each piece feels designed to sit on your vanity, in your bag, in your everyday life. It’s beauty as part of your environment, not just something you use, but something you keep.
@victoriabeckhambeauty
When it comes to investing in product, not everything needs to be overengineered. The eyeshadow stick sold every 30 seconds proves that. But knowing when it should be is what sets brands apart — and VB Beauty is one of the few luxury brands doing it right again.
TO FOLLOW
It’s not necessarily the behind-the-scenes of her business, but Victoria’s make-up tutorials are a big converting factor. It’s the intention and the practicality — and that little bit of glamour on her account helps, too.
Victoria @victoriabeckham
SAVED
Newsletters in the weekly rotation.
Newsletters come straight to your inbox — across business, culture, and everything in between. I’m especially drawn to the ones that feel considered visually and from a brand perspective (Big Desk Energy is a great example).
Because of Marketing → for the campaigns everyone is talking about
Big Desk Energy → startup and founder thoughts, written by beehiiv’s Tyler Denk
Goop → a visual highlight of their best weekly stories
HURS → a chic, curated take on culture
Whose email do you open immediately?
*Visual rights belong to the respective brands. Images are clickable to their original sources.
NEXT WEEK
Next week, I want to talk about Nou — and how Alexia Ioannou, a vintage heel curator, is making footwear feel fun again.
Which companies inspire you? Leave a comment on Instagram below — I’d love to hear.